Administradora Operativa Santa Terra S. A. de C. V. hereinafter will be used “Santa Terra”, with address at Benito Juárez e Ignacio Zaragoza, sin número,

Colonia Centro, CP 23300, Todos Santos, La Paz, Baja California Sur, México, issues this privacy notice (the “Privacy Notice”), in accordance with the provisions of the Federal Law on Protection of Personal Data in Possession of Private Parties (hereinafter the “Law”), so that the owner of the personal data (hereinafter referred to as the “Owner” and/or the “User”, indistinctly) has a greater knowledge about the use and treatment that Santa Terra will give to said personal data collected through our website, and/or (hereinafter, the “Website”), by telephone and/or by any other means existing or to exist through which the Owner provides them.


Acceptance of the Privacy Notice

By accessing our Website, sending your Personal Data, and/or acquiring any of our products or services, you expressly manifest your consent to the provisions contained in this Privacy Notice, in accordance with article 8 of the Law.


Explanation of ARCO rights: Access, Rectification, Cancellation or Opposition

In accordance with Law, you have the right to know the personal data we have about you and our Privacy Notice (Access). Likewise, you may request the correction of your personal data when they are inaccurate or incomplete (Rectification); you can also request that we delete your data from our databases when you believe it is not being used correctly (Cancellation); In addition, you can at any time and for legitimate cause oppose the use of your personal data (Opposition). These rights are known as ARCO rights. In the event that you wish to limit the use or disclosure of your personal data, as well as exercise your rights of access, rectification, cancellation or opposition to the use of your personal data in addition to this authorization granted to Santa Terra to store and use your personal data, you must inform Santa Terra in writing and send them to the address indicated above by certified mail with acknowledgment of receipt, specifically and in detail stating the purpose of your request. At a minimum, this application shall contain the following information:

1. Full name and address of the applicant;

2. Indication of the right (access, rectification, cancellation or opposition) that you wish to exercise in relation to the use of your personal data;

3. Clear and concise description of the personal data with respect to which you are seeking to exercise any of the rights indicated above;

4. Date of application;

5. Signature of the applicant

The personal data that Santa Terra collects for reasons of its operation will not be transferred to any third party except in the cases provided for by Law.

To which authority can you turn in case of non-conformity with the processing of your Personal Data?

If deemed necessary, we inform you that you have the right to go to the National Institute of Transparency, Access to Information and Protection of Personal Data (INAI) to assert any disagreement related to the processing of your personal data by Santa Terra.


Why do we collect personal information?

Santa Terra collects personal information so that we can send emails, offer discounts and promotions and other resources to our users, offer services and products, complete customer transactions, improve website performance, and improve customer service. 


How do we collect personal information?

Santa Terra may collect your information when you voluntarily register to receive free emails or information, make a reservation in their restaurants, register for a workshop or presentation, register for a tour, complete any type of form, or contact Santa Terra through an online form, WhatsApp, our social networks or email. All personal information is stored in secure databases.


What personal information is collected? 

The information collected may include your name, email, address, telephone

number, and/or billing information. 


Will my personal information be distributed to external providers?

No. Santa Terra does not sell, lease, nor share any information of the client’s personal identification to any external company.


Cookies and technology of similar functionality: 

This website stores cookies in your computer. These cookies are used to improve our web site and provide you more personalized services, both in this web site and other means. A cookie is a fragment of text entered in the memory of your browser through a web site, which allows the site to store information in your device and recuperate it later. Our site, products and services may use cookies, identifiers of sole devices (such as the ID of Apple for advertisers in iOS devices and Identification of Android on Android devices) and other tracking technologies (commonly, “Cookies”) to distinguish you from other users and better serve you when you return to the Site, product or service, and to monitor and analyze use of the Site, product or service. Cookies also allow us and our third-party partners to track and identify our users’ interests in order to improve the site or product experience across content, features, and advertisements. We, along with our service providers, may also use other Internet technologies, such as web beacons or pixel tags, Flash technology, and other similar technologies, to send or communicate with cookies and track your use of the Site, product, or service.


What kind of third-party data may be collected when I visit your site?

Google Analytics – We use audience data from Google Analytics, such as age, gender, and interests, to better understand our customers’ behavior and work with companies that collect information about your online activities to provide targeted advertising to your interests and preferences. For example, you may see certain ads on other websites because we contract with Google and other similar companies to target our ads based on information we or they have collected, including information that was collected by automated means (such as cookies and web beacons). These

companies also use automated technologies to collect information when you click on our ads, which helps track and manage the effectiveness of our marketing efforts. You can opt out of automated information collection by third-party ad networks in order to deliver ads tailored to your interests by visiting the consumer opt-out page for the Self-Regulatory Principles for Online Behavioral Advertising on and editing or turning off your Google Display Network ad preferences.


Facebook Retargeting (Facebook Personalized) – Santa Terra uses Facebook Custom Audience to deliver ads to website visitors on Facebook based on email addresses we have collected from you with your permission as an email subscriber, current or former customers, or inquiries where you voluntarily gave us your email address. Santa Terra may use the information we collect from you to show you ads on Facebook.


Facebook Pixel – Conversion tracking helps us measure the ROI of Facebook ads by reporting on the actions people take after seeing those ads. We create pixels that track conversions, add them to pages on our website where conversions will occur, and then track these conversions to the ads we run on Facebook. No personal information is contained or collected as a result of the use of these cookies or pixels. Opting out of Facebook Remarketing Ads – you can opt out of receiving Facebook ads through Facebook’s privacy settings.


When do we disclose personal information?

Santa Terra will never sell, trade, or transfer your personally identifiable information to third parties without your consent, except as provided by law.


Access to your personal information.

You can access and update your personal data that Santa Terra has on file at any time by sending an email to


How can you stop receiving emails from us?

Every email sent contains an easy and automated way for you to stop receiving our email. If you wish to do this, simply follow the unsubscribe instructions at the end of any email or email us at


Changes, modifications and updates to the Privacy Policy

Santa Terra may at any time make modifications, updates and changes to this Privacy Notice, which we will notify the User through our Website,, and/or in the Privacy Notice section. This Privacy Policy was updated on January 24th, 2024.



Mail address

Administración Operativa Santa Terra S.A. de C.V.

Benito Juárez e Ignacio Zaragoza, sin número

Colonia Centro, C.P. 23300

Todos Santos, La Paz, Baja California Sur


We Are Available!